
Meta Ads not Scaling?
We Audit, Optimise and Grow Your Profits.
We help E-commerce brands produce spine-chilling ROI via Performance Marketing, Retention and our CRO Strategies to increase overall profits of the brand.
TESTIMONIALS
See What Our Clients Have to Say

Sayan Chakraborty
Signtific India
Superb, invaluable advice from Kaif. The point-of-view statements are a lifesaver. Highly recommend

Divyanshu
New Money Matrix
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Philip Newsome
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Excellent conversation. Very practical, logical and motivating info. Thanks for your time Kaif!

Stella Rubin
Lure Essentials
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Aidan Ross
Rebel Pouches
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Chirag
SOH
Had an excellent call with Kaif. He gave me a lot of ideas to test to improve my content.

Eli
Children of Design
Kaif is 110% recommendable! Very friendly and accurate. He brought me a lot of value in a short period of time.

Kanikka Dewanii
Mintree
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Arthur Henry
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Meet the Founder
Before launching PerformX, Kaif taught himself Meta Ads while building multiple ecom businesses from scratch. There was nothing glamorous about it, just late nights, relentless testing, and countless small wins stacked over time. That hands-on grind gave him a deep, practical understanding of what it actually takes to scale a business online.
That experience became the foundation for PerformX. Since then, Kaif and his team have managed over $10M+ in ad spend and generated over $50M+ in tracked revenue for DTC brands.
Today, Kaif only partners with brands he genuinely believes in and brings the same intensity every day, whether it’s a regular Monday or his birthday. Driven by one mission: to help founders scale profitably with data, not just dreams.